ECOMMERCE WEB CONTENT ADOPTION MODEL (EWCAM): AN INTEGRATED TOOL FOR WCA AND EMICA MODELS FOR THE TOURISM INDUSTRY
The aim of this work is to develop a model that synthesizes the properties of WCA (Web Content Analysis) and eMICA (extended Model of Internet Commerce Adoption). The development was based on a multivariate analysis (Principal Component Analysis and Structural Equation Models) carried out on a real...
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| Autores principales: | , , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Universidad de Murcia
2022-11-01
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| Colección: | Cuadernos de Turismo |
| Materias: | |
| Acceso en línea: | https://revistas.um.es/turismo/article/view/541951 |
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