Dangerous Safety: Extreme Articulation in Car Advertising and Implications for Safety Campaigns
The paper presents focus group discussions of two popular SUV television advertisements which emphasised fun and extreme sports, through off-road scenes. Safety was a perceived message of the ads and varying degrees of consideration were given by participants to the implications for on-road driving...
Kaydedildi:
| Yazar: | |
|---|---|
| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Australasian College of Road Safety
2011-11-01
|
| Seri Bilgileri: | Journal of Road Safety |
| Online Erişim: | https://journalofroadsafety.org/article/32775-dangerous-safety-extreme-articulation-in-car-advertising-and-implications-for-safety-campaigns |
| Etiketler: |
Etiket eklenmemiş, İlk siz ekleyin!
|