Tourist Satisfaction as a Driver of Destination Marketing Improvements: The Case of the Opatija Riviera
Purpose – This paper aims to identify critical destination attributes and examine their contribution to the overall satisfaction in relation to different age groups. Design/Methodology/Approach – The research was conducted on the Opatija Riviera in Croatia using the survey method. Importance-perfo...
Kaydedildi:
| Asıl Yazarlar: | , , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2021-01-01
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| Seri Bilgileri: | Tržište |
| Konular: | |
| Online Erişim: | https://hrcak.srce.hr/file/377284 |
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