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Perception and use of generative AI among corporate communication students in higher education: adjusting expectations

This study examines the perception of generative artificial intelligence (GenAI) among 127 master’s students in corporate communications, focusing on their knowledge, use, perceived benefits, and risks. An online survey was conducted in 2024, a year and a half after the introduction of ChatGPT, whic...

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Detaylı Bibliyografya
Asıl Yazarlar: Elisenda Estanyol, Mireia Fernández-Ardèvol, Alexandre López-Borrull, Pedro Fernández-de-Castro, Lola Costa Gálvez
Materyal Türü: Artigo
Dil:Inglês
Baskı/Yayın Bilgisi: Pontificia Universidad Católica de Chile 2025-09-01
Seri Bilgileri:Cuadernos.info
Konular:
Online Erişim:https://revistadisena.uc.cl/index.php/cdi/article/view/89632
Etiketler: Etiketle
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