Does the cooperative label make a difference? determinants of consumer willingness to pay for packaged milk
Abstract This study investigates the potential market presence of packaged milk sold under a cooperative brand name in Şanlıurfa, Türkiye, and consumers' willingness to pay (WTP) for such products. Utilizing a contingent valuation method with a double-bounded dichotomous choice format, data was coll...
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| Materialtyp: | Artigo |
| Språk: | Inglês |
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SpringerOpen
2026-02-01
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| Serie: | Agricultural and Food Economics |
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| Länkar: | https://doi.org/10.1186/s40100-026-00455-0 |
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