Corporate social responsibility: a strategic tool to achieve corporate objective
The wide consideration of corporate social philanthropy as Corporate Social Responsibility (CSR) by managers and their board has not yield the expected strategic benefit, but in reverse it has sometimes produced confusions and misunderstanding between the organization and their stakeholders. The pr...
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| Autor principal: | |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Research Group on Marketing and Operative Research
2014-12-01
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| Col·lecció: | Responsibility and Sustainability |
| Matèries: | |
| Accés en línia: | https://responsibility-sustainability.org/index.php/R-S/article/view/43 |
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