Gamification as a Tool of Personnel Marketing
Employees are a key and important resource of any company, which means a growing demand for innovative tools of improving motivation, adaptability, and productivity. Gamification, originally applied in marketing and education, is gaining popularity in corporate environment. It increases employees’ m...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
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Kemerovo State University
2025-03-01
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| Serie: | Вестник Кемеровского государственного университета. Серия: политические, социологические и экономические науки |
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