The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity

Brand equity has been recognized as a key indicator for determining health of brand and it’s continuous scrutiny is an important stage in impressive brand management. One of aspects in evaluating brand equity is customer based brand equity that is customer mental evaluation for brand. Perceived qual...

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Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	Saeed Sehhat, Hamideh Bajmalooye Rostami, Mahbubeh Kashkuli
Формат:	Artigo
Хэл сонгох:	Persa
Хэвлэсэн:	University of Tehran, Faculty of Management 2012-06-01
Цуврал:	‫مدیریت بازرگانی
Нөхцлүүд:	Brand Customer-based Brand Equity. Marketing mix
Онлайн хандалт:	https://jibm.ut.ac.ir/article_29184_916627fccf6c3ed69e2482bcc98de19d.pdf
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!