Quantitative analysis of consumer loyalty to the tourist destination
Tourism includes a wide combination of phenomena that occur before, during and after the tourist travel. In terms of the intense competition, marketing-oriented companies should be focused on building and maintaining long-term relationships with its consumers. Satisfied consumer is a "valuable asset...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of Pristina in Kosovska Mitrovica, Faculty of Economics
2016-01-01
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| coleção: | Ekonomski Pogledi |
| Assuntos: | |
| Acesso em linha: | https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2016/1450-79511604001T.pdf |
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