Understanding how users identify health misinformation in short videos: an integrated analysis using PLS-SEM and fsQCA

BackgroundShort-video platforms have become major channels for public access to health information in the digital era. However, the low barriers to content creation and the increasing use of AI-generated content have accelerated the spread of health misinformation, underscoring the need to better un...

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Hlavní autoři:	Ruojia Wang, Huiwen Yang, Yue Wang, Xing Zhai
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Frontiers Media S.A. 2025-12-01
Edice:	Frontiers in Public Health
Témata:	health misinformation short videos influencing factors PLS-SEM fuzzy-set qualitative comparative analysis (fsQCA) health information governance
On-line přístup:	https://www.frontiersin.org/articles/10.3389/fpubh.2025.1713794/full
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