Effect of ease of use perception on user interest with attitude as mediator: A case study of Tokopedia users in Klungkung
This study aimed to determine the influence of the perception of ease of use on user interest with usage attitude as a mediating variable in Tokopedia e-commerce. The population in this study consisted of all Tokopedia e-commerce users in Klungkung Regency. The sample was selected using a purposive...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universitas Pendidikan Nasional
2024-12-01
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| Schriftenreihe: | Review of Management, Accounting, and Business Studies |
| Schlagworte: | |
| Online-Zugang: | https://journal.undiknas.ac.id/index.php/revenue/article/view/5671 |
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