The influence of transportation, social norms, cultural identity, and affective disposition in transnational media enjoyment

BackgroundThe globalization of the media market is forcing decision-makers to understand the psychological processes behind local audiences’ enjoyment of foreign TV dramas. Transportation is a well-established psychological theory and framework utilized to elucidate and anticipate audience engagemen...

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Hlavní autoři:	Jing Wang, Qiqi Ye, Zhiqiang Shuai, Peifeng Wang, Yujie Wang, Changqing Lin
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Frontiers Media S.A. 2024-11-01
Edice:	Frontiers in Psychology
Témata:	transportation international TV dramas enjoyment social norms cultural identity affective disposition
On-line přístup:	https://www.frontiersin.org/articles/10.3389/fpsyg.2024.1377898/full
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