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Determinants of Digital Transformation in the Restaurant Industry

This article aims to identify the factors that influence the digital transformation process in the restaurant industry. The proposed theoretical framework differentiates three groups of conditioning factors of digitalisation in small and medium-sized enterprises (SMEs) in this sector: (1) the per...

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Principais autores: Domingo Martín-Martín, José Maya García, Isidoro Romero
Format: Artigo
Sprog:Inglês
Udgivet: Editura ASE 2022-05-01
Serier:Amfiteatru Economic
Fag:
digitalisation
digital transformation
innovation
restaurant
sme
spain
Online adgang:https://www.amfiteatrueconomic.ro/temp/Article_3110.pdf
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