Iconographic-symbolic analysis model of Corporate Visual Identity (CVI): Application test on pharmaceutical companies in Spain
This study presents a taxonomy to analyze the Corporate Visual Identity (CVI) through the theoretical construction of iconographic variables. The instrument was validated by an expert panel and a pilot test that examined the CVI of the 50 leading pharmaceutical companies in Spain. The instrument wa...
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| Główni autorzy: | , , |
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| Format: | Artigo |
| Język: | Catalão |
| Wydane: |
Universitat Autònoma de Barcelona
2023-03-01
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| Seria: | Grafica: Documents de Disseny Gràfic |
| Hasła przedmiotowe: | |
| Dostęp online: | https://revistes.uab.cat/grafica/article/view/259 |
| Etykiety: |
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