Advertising campaign performance evaluation indicators: essential analysis
The current state of the research of the theoretical basis for evaluating the effectiveness of the advertising campaign, presented in the special and scientific literature, is analyzed, the results of which indicate that attention is paid to these issues and problems. At the same time, with regard t...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Ukrainian State University of Science and Technologies
2022-12-01
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| Colecção: | Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет |
| Assuntos: | |
| Acesso em linha: | http://ek-visnik.dp.ua/wp-content/uploads/pdf/2022-2/Harmider.pdf |
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