Factors Affecting Online Donation Intention in Donation-based Crowdfunding
The research aimed to determine factors affecting online donation intention of Generation Y, particularly in donation-based crowdfunding in Indonesia. Applying a quantitative method, the research used a combination of Theory of Planned Behavior (Attitude, Subjective Norms, Perceived Behavioral Contr...
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| Auteurs principaux: | , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Bina Nusantara University
2021-08-01
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| Collection: | Journal the Winners |
| Sujets: | |
| Accès en ligne: | https://journal.binus.ac.id/index.php/winners/article/view/7101 |
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