The Influence of Social Customer Relationship Management (SCRM) on Customer Relationship Performance

The aim of this study is to evaluate the effect of social customer relationship management (SCRM) on the relationship of the senior managers and experts of independent organizations in Fars province with customers. Social customer relationship management includes variables such as customer orientati...

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Detalles Bibliográficos

Principais autores:	Seyed Mohammadbagher Jafari, Zeinab Yaghobi Jahromi
Formato:	Artigo
Idioma:	Persa
Publicado:	Yazd University 2019-01-01
Series:	کاوش‌های مدیریت بازرگانی
Assuntos:	customer relationship management social media technology social customer relationship management customer relationship performance
Acceso en liña:	http://bar.yazd.ac.ir/article_1322_bd2afa00bf3522e6b89147ee9b5c6c15.pdf
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