Towards Marketing 4.0: Vision and Survey on the Role of IoT and Data Science

According to KPMG, Internet of Things (IoT) technology was among the top 10 technologies of 2019. It has been growing at a significant pace, influencing and disrupting several application domains. It is expected that by 2025, 75.44 billion devices will be connected to the Internet. These devices gen...

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Principais autores:	Himadri Sikhar Khargharia, Muhammad Habib ur Rehman, Abhik Banerjee, Federico Montori, Abdur Rahim Mohammad Forkan, Prem Prakash Jayaraman
格式:	Artigo
语言:	Inglês
出版:	MDPI AG 2023-04-01
丛编:	Societies
主题:	IoT digital marketing Marketing 4.0
在线阅读:	https://www.mdpi.com/2075-4698/13/4/100
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