Analysis of Switching Behavior from Cash Payment Method to Use of Mobile Payment in Offline Store
The swift advancement of digital technology is evident in multiple domains, including the business realm. This is evident from the ease with which customers can make payments using fintech services in physical stores, such as mobile payments. Thus, by using the Push-Pull-Mooring (PPM), this study at...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
EDP Sciences
2024-01-01
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| coleção: | E3S Web of Conferences |
| Assuntos: | |
| Acesso em linha: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2024/101/e3sconf_icomse2024_06002.pdf |
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