A Fuzzy Delphi approach to modeling digital marketing success in the online supplements sector: Evidence from Thailand

This research investigates the key success drivers influencing Customer Response (CRP) in Thailand's online health supplement market with a focus on Social Media Marketing Activities (SMMA). There is a vast knowledge gap on how such digital marketing efforts affect customer attitudes and behaviors i...

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Bibliografische gegevens

Hoofdauteurs:	Nuttareepan Nittayoosakulchot, Sumaman Pankham
Formaat:	Artigo
Taal:	Inglês
Gepubliceerd in:	Ayandegan Institute of Higher Education, 2025-12-01
Reeks:	Journal of Fuzzy Extension and Applications
Onderwerpen:	fuzzy delphi method digital marketing online supplements market social media marketing fuzzy logic customer engagement
Online toegang:	https://www.journal-fea.com/article_221869_0f8deb9380bed80d9c93c28b146f3b71.pdf
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