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Digitalizing Pindang Industry with Business Model Canvas for Sustainable Blue Economy

This study aims to design a tailored Business Model Canvas (BMC) for the pindang business in Babat Village, Tangerang, to support the blue economy framework. A qualitative approach was employed, including field surveys, in-depth interviews with stakeholders, and SWOT analysis. The findings highlight...

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Main Authors: Harlis Setiyowati, Muhammad Alfathan Harriz, Edi Junaedi, Nurhaliza Vania Akbariani, Suryo Widodo
Format: Artigo
Language:Inglês
Published: Pandawan Sejahtera Indonesia 2025-04-01
Series:Aptisi Transactions on Technopreneurship
Subjects:
babat village
blue economy
business model canvas
pindang
information technology
Online Access:https://att.aptisi.or.id/index.php/att/article/view/581
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