Celebrity Endorsed Advertisements and Its Influence on Brand Choice and Buying Behavior of Females
Celebrity endorsement is considered one of the popular tools of marketing which is used by many brands. The purpose is to involve any famous celebrity in order to promote that specific brand. Present study is designed to explore influence of celebrity endorsed advertisements on brand choice and perc...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
National University of Modern Languages (NUML), Islamabad
2022-08-01
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| coleção: | Journal of Research in Social Sciences |
| Assuntos: | |
| Acesso em linha: | https://jrss.numl.edu.pk/index.php/jrss/article/view/190 |
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