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Strategy using modularity tools to operationalize mass customization in manufacturing small and medium-sized enterprises

With the rise of technology, increasing competitiveness, market globalization and the fourth industrial revolution, companies are forced to rethink the way they do business to create or maintain a competitive advantage. Consumers, who are increasingly informed, demanding and concerned about sustaina...

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Principais autores: Stéphanie Bouchard, Sébastien Gamache, Georges Abdulnour
Formato: Artigo
Idioma:Inglês
Publicado: Elsevier 2023-12-01
Series:Cleaner Logistics and Supply Chain
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Acceso en liña:http://www.sciencedirect.com/science/article/pii/S277239092300032X
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