GENERAL FRAMEWORK OF INNOVATIVE BUSINESS MODEL IN INDUSTRY 4.0 FOR AUTOMOTIVE CLIENTS
The main objective of this paper is to establish the general framework for an innovative business model in the automotive industry, by using marketing tools to automatically promote a product. These tools today rise to the customer's need, but especially to his satisfaction, through the use of artif...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universitatea din Craiova
2022-04-01
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| Serie: | Annals of the University of Craiova: Economic Sciences Series |
| Soggetti: | |
| Accesso online: | http://feaa.ucv.ro/annals/v1_2022/001.pdf |
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