The Economy of Media Events: Theory and Examples
Assuming that an economic approach can contribute to the understanding of media events, this article analyzes the different types of strategies, investments and returns (financial as well as symbolic) related to this type of events that are both staged or covered by the media. Two aspects of institu...
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Fformat: | Artigo |
| Iaith: | Inglês |
| Cyhoeddwyd: |
USC Annenberg Press
2008-08-01
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| Cyfres: | International Journal of Communication |
| Mynediad Ar-lein: | https://ijoc.org/index.php/ijoc/article/view/319 |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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