Effects of Message Completeness and Source Expertise in Online Health Discussion Boards
This study examines the effect of message completeness (presence vs. absence of an explanation), source expertise (doctor vs. layperson), and task importance (low vs. high) on message elaboration, perceived message credibility, and behavioral intentions in the context of an online health discussion...
Gardado en:
| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
USC Annenberg Press
2019-01-01
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| Series: | International Journal of Communication |
| Assuntos: | |
| Acceso en liña: | https://ijoc.org/index.php/ijoc/article/view/7234 |
| Tags: |
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