Is Store or Service Satisfaction More Important to Customer Loyalty?
Understanding causes of customer loyalty is important to the discount retail industry, however limited research has been reported that examines the multiple dimensions of customer satisfaction and loyalty and how they may interact. This paper addresses the impact of two dimensions of satisfaction on...
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| Auteurs principaux: | , , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Marketing Management Association
2019-01-01
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| Collection: | Marketing Management Journal |
| Accès en ligne: | https://doi.org/10.63963/001c.151133 |
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