Viral Marketing – The Case of Turkey
Turkish advertisements in the form of a case study to determine which factors seem to play the most important role in terms of viral marketing message perception in Turkey. As a country in which the increasing role of digital media and the internet is beginning to dominate interpersonal communicatio...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of Warsaw
2017-01-01
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| coleção: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
| Assuntos: | |
| Acesso em linha: | https://press.wz.uw.edu.pl/jmcbem/vol2017/iss2/8/ |
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