THE ROLE OF ADVERTISING IN SHAPING CHILDREN'S PREFERENCES OF CONSUMPTION
The society of "Western civilization" is a consumer society. A special role belongs here to the media, which have become an inseparable element in the life of a modern man. Their universality, as well as rapid development have caused that they deeply penetrated various areas of social life, becoming...
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Trakia University
2019-06-01
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| Serie: | Trakia Journal of Sciences |
| Soggetti: | |
| Accesso online: | http://tru.uni-sz.bg/tsj/Vol.17,%20Suppl.2,%202019/4.pdf |
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