At the Roots of Product Placement: The Mere Exposure Effect
The present study aims to analyze the effect of product placement on attitude change and takes into consideration psychological models of the mere exposure effect. A sample of high school students watched an excerpt from two widely-distributed movies in which several products were shown by using the...
Gardado en:
| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
PsychOpen GOLD/ Leibniz Institute for Psychology
2013-05-01
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| Series: | Europe's Journal of Psychology |
| Assuntos: | |
| Acceso en liña: | http://ejop.psychopen.eu/article/view/522 |
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