Markennamen als sprachliche und kulturelle Identitätsträger
Brand names play a special role for companies: they both convey and guarantee brand value. Despite their special status in brand management, and although the number of brand names is estimated to be over 43 million (!) worldwide, brand names are an underresearched area of linguistics. Brand names ar...
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| Hovedforfatter: | |
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| Format: | Artigo |
| Sprog: | Alemão |
| Udgivet: |
Oficyna Wydawnicza ATUT
2023-01-01
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| Serier: | Linguistische Treffen in Wrocław |
| Fag: | |
| Online adgang: | http://linguistische-treffen.pl/articles/22/05_kovacs.pdf |
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