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Impact of the first year of the “This Girl Can” physical activity and sport mass media campaign in Australia

Abstract Introduction Addressing gender inequalities in physical activity is an important public health goal. A major campaign, ‘This Girl Can’ (TGC) was conducted by Sport England from 2015, and TGC was licenced in 2018 by VicHealth in Australia for development and use in a 3-year mass media campai...

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Principais autores: Adrian Bauman, Nicola McNeil, Matthew Nicholson, Paul O’Halloran, Emma Seal, Erica Randle, Arthur Stukas
Formato: Artigo
Idioma:Inglês
Publicado em: BMC 2023-02-01
Colecção:BMC Public Health
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Acesso em linha:https://doi.org/10.1186/s12889-023-15091-2
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