Like me or near me? Assessing which norm referents best promote energy conservation in the field
Messages about what others typically do are increasingly used to encourage sustainable behaviors. The effectiveness of such social norm interventions hinges on selecting an appropriate referent group. However, it is unclear which characteristics make norm referents effective. In a field experiment o...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Elsevier
2023-01-01
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| Serie: | Current Research in Ecological and Social Psychology |
| Soggetti: | |
| Accesso online: | http://www.sciencedirect.com/science/article/pii/S2666622723000552 |
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