Effects of Social Media Advertisements on Intention to Purchase Health and Beauty Products
Social media has become a necessity in nearly everyone's life today as it offers them the opportunity to keep in touch with family and friends. Social media is also acting as a medium for consumers to review or get an opinion on certain products before purchasing them. Even though purchasing onli...
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| Principais autores: | , , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
UiTM Press
2020-06-01
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| Serier: | Journal of International Business, Economics and Entrepreneurship |
| Fag: | |
| Online adgang: | https://ir.uitm.edu.my/id/eprint/34891/1/34891.pdf |
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