Non-Deceptive Counterfeiting, Islamic Values and Customers’ Purchase Intentions
Counterfeiting is a serious phenomenon threatening the global economy. It is also one of the practices deemed objectionable in Islam. This study focuses on the demand side of the counterfeiting by looking at factors underlying the consumer's intention toward counterfeit fashion products. The study p...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Árabe |
| Pubblicazione: |
Bahauddin Zakariya University
2022-08-01
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| Serie: | Pakistan Journal of Islamic Research |
| Soggetti: | |
| Accesso online: | http://pjir.bzu.edu.pk/website/journal/article/62bec3821ba6b/page |
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