Influence of Customer Intimacy Strategy on Organisations’ Competitiveness in Tier III Category of Commercial Banks in Kenya
This study investigates how customer intimacy strategies influence the competitiveness of tier-III commercial banks in Kenya. Utilising a pragmatic research philosophy, it employs a mixed-methods approach and a descriptive cross-sectional design. Data were collected from middle and senior managemen...
Bewaard in:
| Hoofdauteurs: | , , |
|---|---|
| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Utafiti Foundation
2024-04-01
|
| Reeks: | Eastern African Journal of Humanities and Social Sciences |
| Onderwerpen: | |
| Online toegang: | https://utafitionline.com/index.php/eajhss/article/view/502 |
| Tags: |
Geen labels, Wees de eerste die dit record labelt!
|