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ANALYSIS OF THE EFFECT OF PRODUCTION, PROMOTION AND DISTRIBUTION COSTS TOWARDS COMPANY’S SALES OF THE FAST MOVING CONSUMER GOODS SECTOR

The purpose of this study is to analyze the influence of production costs, promotion costs, and distribution costs partially on the value of sales and analyze the influence of production costs, promotion costs, and distribution costs together on the value of sales. Consumer goods companies are close...

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Principais autores: Hapsari W., Sumarwan U., Wijayanto H.
Formato: Artigo
Idioma:Inglês
Publicado em: iVolga Press 2019-03-01
coleção:Russian Journal of Agricultural and Socio-Economic Sciences
Assuntos:
Production costs
promotion costs
distribution costs
company’s sales
Acesso em linha:https://rjoas.com/issue-2019-03/article_21.pdf
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