Representations of Russia and the Russian national character in the modern advertising discourse: linguistic and cognitive analysis
We refer to the concept of the country’s image, which arose in the practice of politicians, government executives, and marketing specialists and has been actively developed in recent decades in the works of representatives of various branches of scientific knowledge: linguists, political scientists,...
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Derzhavin Tambov State University
2020-06-01
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| Series: | Неофилология |
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| Acceso en liña: | https://neophilology.elpub.ru/jour/article/view/691 |
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