Conceptualisation of Nation Brand Image
This paper examines the nation brand image notion. Literature review is employed as the method to develop the conceptual model. This paper suggests that the multifaceted nature of a nation can be covered in the nation brand image. In addition, the theoretical relationship between national brand iden...
Gorde:
| Egile Nagusiak: | , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
UUM Press
2013-05-01
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| Saila: | International Journal of Management Studies |
| Sarrera elektronikoa: | https://www.scienceopen.com/document?vid=fb4a4dbd-af07-4c5a-85ec-4ce8390315b8 |
| Etiketak: |
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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