Empowering Consumers: The Impact of Awareness on Skill Development and Assertiveness in Market Engagement
Consumer empowerment focuses on the knowledge, attitudes, skills, and advocacy that enable consumers to recognize and defend their rights and responsibilities. This study aims to explore the relationship between consumer awareness, skills, and assertiveness, highlighting the role of consumer empower...
Uloženo v:
| Hlavní autor: | |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
University of Warsaw
2025-04-01
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| Edice: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
| Témata: | |
| On-line přístup: | https://press.wz.uw.edu.pl/jmcbem/vol2025/iss1/2/ |
| Tagy: |
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