Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar
Branding represents the instrument through which an entity communicates and identifies itself in the consumer’s perception. National branding is a similar mean employed at country level. Nation branding is crucial in order to attract investment, boost exports and attract tourists and talented workfo...
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| Hovedforfatter: | |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Springer Nature
2017-06-01
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| Serier: | Management şi Marketing |
| Fag: | |
| Online adgang: | https://doi.org/10.1515/mmcks-2017-0013 |
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