Analysis of consumer characteristics on retail business with clustering analysis method and association rule for selling improvement strategy recommendations
In the highly competitive retail industry, companies must continually innovate and develop unique business strategies to enhance their sales performance. The ABC Store, a mini market in Yogyakarta, has experienced fluctuating sales over the past year, failing to meet its targets. This study aims to...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Indonésio |
| Publicado em: |
Universitas Pembangunan Nasional "Veteran" Yogyakarta
2024-06-01
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| coleção: | OPSI |
| Assuntos: | |
| Acesso em linha: | http://jurnal.upnyk.ac.id/index.php/opsi/article/view/11411 |
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