Beauty and the beast: an experimental study on the effect of Instagram food posts featuring a celebrity vs. without a celebrity on the eating intention of healthy vs. unhealthy food
Abstract Background Food marketing across all social media sites globally is dominated by the promotion of unhealthy food products such as snacks, confectionery, and fast food. This vast exposure to unhealthy food marketing across social media has contributed to the overconsumption of unhealthy food...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
BMC
2025-11-01
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| Series: | BMC Public Health |
| Assuntos: | |
| Acceso en liña: | https://doi.org/10.1186/s12889-025-25208-4 |
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