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THE STRATEGY OF IMPROVING AGRITOURISM SERVICE AT SETIYA AJI FLOWER FARM BY USING IPA-KANO APPROACH

Setiya Aji Flower Farm Agrotourism is a chrysanthemum flower farm agrotourism located in Jetis Village, Bandungan, Semarang regency, Central Java. This research aims to recommend improving attribute’s performance to give maximum satisfaction to visitors. The variable used in agrotourism service is t...

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Principais autores: Indah Arum Ganestyani, Jamhari Jamhari, Masyhuri Masyhuri
Formato: Artigo
Idioma:Inglês
Publicado em: University of Brawijaya 2019-06-01
coleção:Jurnal Aplikasi Manajemen
Assuntos:
Agrotourism
service satisfaction
the dimension of service quality
IPA-Kano
Acesso em linha:https://jurnaljam.ub.ac.id/index.php/jam/article/view/1456
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