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DEVELOPMENT OF TOURISM BRAND OF UKRAINE

Abstract. Managing the Tourism brand of Ukraine and positioning a national tourist product into the world markets is a sign of globalization processes that Ukraine is involved in. Branding of Tourism Destination is an important strategic resource of economic developmentof Ulraine. The purpose of th...

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Bibliografiset tiedot
Päätekijät: A.A. Mazaraki, H.I. Mykhailichenko, S.V. Melnychenko, T.M. Melnyk, O. Yu. Miroshnik
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: FINTECH Alliance LLC 2020-10-01
Sarja:Фінансово-кредитна діяльність: проблеми теорії та практики
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Linkit:https://fkd.net.ua/index.php/fkd/article/view/3093
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