Učitavanje...
Influence of Advertising Characters Created by Generative AI on Consumers’ Evaluation of Advertisements
In recent years, virtual influencers have emerged. Asia’s first virtual influencer, imma, is active on social media, and appears in advertisements for the luxury brand Coach. Previous studies have noted that virtual influencers are compatible with utilitarian products and that human influencers are...
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| Glavni autori: | , , |
|---|---|
| Format: | Artigo |
| Jezik: | Japonês |
| Izdano: |
Japan Marketing Academy
2025-09-01
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| Serija: | Maketingu Janaru |
| Teme: | |
| Online pristup: | https://www.jstage.jst.go.jp/article/marketing/45/4/45_2025.044/_html/-char/en |
| Oznake: |
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