Analyzing factors Affecting Consumers’ Attitude & Intention to Purchase Counterfeit products of luxury Brands In clothing Industry
One of the world trends growing alarmingly is Producing, distributing & Consuming counterfeit goods of Credible & luxury brands & one of the industries facing this crisis increasingly is clothing industry. Based on this, the present study aims to analyze & identify factors influencing Consumers’ att...
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| Principais autores: | , , |
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| Format: | Artigo |
| Jezik: | Persa |
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University of Isfahan
2012-01-01
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| Serija: | تحقیقات بازار یابی نوین |
| Teme: | |
| Online dostop: | http://uijs.ui.ac.ir/nmrj/browse.php?a_id=455&sid=1&slc_lang=en |
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