STRATEGIC DIGITAL MARKETING MANAGEMENT AS A DRIVER OF ENTERPRISE COMPETITIVENESS AND PERFORMANCE IN TURBULENT ECONOMIC ENVIRONMENTS
The purpose of this study is to substantiate strategic digital marketing management as a key driver of enterprise competitiveness and performance in turbulent economic environments. The paper aims to demonstrate that digital marketing should be interpreted not as a set of isolated promotional tools...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Izdevnieciba “Baltija Publishing”
2026-02-01
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| Col·lecció: | Baltic Journal of Economic Studies |
| Matèries: | |
| Accés en línia: | http://baltijapublishing.lv/index.php/issue/article/view/3232 |
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