Pharmaceutical advertising on child-focused television networks in Russia: is there a need for change?

Aim. To assess the prevalence of pharmaceutical advertising on the Russian federal television channels dedicated to children and youth.Material and methods. This paper is part of a study on the marketing of food and drink to children on television (TV) and the Internet. In the period from March to M...

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Principais autores:	A. E. Imaeva, Yu. A. Balanova, A. V. Kontsevaya, A. V. Kapustina
Formato:	Artigo
Idioma:	Russo
Publicado:	«SILICEA-POLIGRAF» LLC 2020-03-01
Series:	Кардиоваскулярная терапия и профилактика
Assuntos:	advertising pharmaceuticals television channels children and youth pharmaceutical advertising on television
Acceso en liña:	https://cardiovascular.elpub.ru/jour/article/view/2406
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