Identifying barriers and solution strategies for retailers’ adoption of virtual reality shopping– an experts’ perspective
Despite the potential advantages of virtual reality (VR) shopping in providing novel and immersive user experiences, retailers are reluctant to implement actual applications. Current commercial applications are more akin to marketing instruments than actual stores with purchase possibilities, reveal...
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| Principais autores: | , , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Frontiers Media S.A.
2025-12-01
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| Serija: | Frontiers in Virtual Reality |
| Teme: | |
| Online dostop: | https://www.frontiersin.org/articles/10.3389/frvir.2025.1721321/full |
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